Board member Efrat Cohen on “reverse targeting” on social media

Long-time board member Efrat Cohen of Global Intelligence Consultants Inc was interviewed for a story on hackers targeting social media that ran on She warns that even careful social media users who “control their privacy settings” and restrict access are not immune to friends and relatives oversharing on their behalf:

“Once information is posted to a social networking site, it is no longer private,” said Efrat Cohen, a private investigator and a certified identity theft risk management specialist with Global Intelligence Consultants. “The more information you post, the more vulnerable you may become. Even when using high security settings, friends or websites may inadvertently leak your information.”

In December, Efrat was interviewed by Bit of News about exposing marital affairs and brings up the risk of being exposed by others, including the not-so-secret lover being careless on social media:

"Social media is an ever-effective tool. With the whole Ashely Madison scandal we are now able to retrieve the million users of that service.

Reverse Targeting is also effective – whereas the adulterer may be cautious, the other party may not! Facebook is the domain of fools – thankfully!

Reverse Targeting is when we know who the “other person is”. So for example if a CEO is having an affair with his secretary, we will also look into the secretary’s social media. Often they will post a photo or a post without thinking that it will expose the other person.

Read more here: Meet the private investigator who exposes affairs for a living